Berlinale | The Festival | Lectures & Special Presentations

Tuesday 12, 2008, 14.00 – 18.00, Palmenhof and Silbersaal, Berlin

The Future of the Film Industry: The Age of Collaboration

Host	Melinda Crane, Journalist, Berlin
Welcome	Dieter Kosslick, Festival Director, Internationale Filmfestspiele Berlin Petra Müller, Managing Director, Medienboard Berlin-Brandenburg

Film and Web 2.0

“Film and Web 2.0” will focus on the interplay between the film industry and the Internet with its interactive and collaborative structures. To what extent can the so-called “Wiki-Principle” transform an economy? Although the film industry is now only at the very beginning of what will inevitably be a fundamental transformation process, real-life success stories already exist and demonstrate how films can be made even without traditional studio and marketing strategies.

14.10 - 14.55	Keynote Rethinking Film and Film Industry for the 21st Century Don Tapscott, Chief Executive, New Paradigm, Toronto / Canada
15.00 - 15.20	The End of Celluloid! Remixing Cinema – A Swarm of Angels Matt Hanson, Visual Intelligence Agency, Brighton / UK
15.20 - 15.45	Free for everyone: Open Movies, Open Games Ton Roosendaal, Chairman, Blender Foundation, Amsterdam / The Nederlands
15.45 - 16.30	Coffee Break

Film and Games

The digital revolution has not only changed the film industry, it has also brought with it an entire new culture revolving around the “video game” medium. This development continues to have consequences for the film industry – these new narratives and aesthetics have an effect on “screen productions” as well. But is there a clear difference between the creative work of screenwriters as opposed to games authors? Not everything written for games is ideal for movies – and the other way around.

16.30 - 17.15	Not your Daddy's Game: Why the best movie talent is getting involved in Video Games Jade Raymond, Producer, Ubisoft, Montreal
17.15 - 17.45	“Prince of Persia” reloaded. Creative and Strategic Alliances for the Future of the Film Industry Jordan Mechner, Screenwriter and Game Designer, Los Angeles
17.45 - 18.00	Outlook: The Age of Collaboration Jade Raymond, Jordan Mechner, Don Tapscott, Matt Hanson, Ton Roosendaal
18.00 - 19.00	Reception

The Berlinale Keynotes are a joint initiative of the Medienboard Berlin-Brandenburg and the Berlin International Film Festival, and address international decision-makers from the fields of film, media, games and Web 2.0. The event is being organized in cooperation with the mabb Medienanstalt Berlin-Brandenburg/Medienwoche and the media.net berlinbrandenburg.

Attendance is by invitation only. The conference will be held in English. More details are available at www.medienboard.de/berlinalekeynotes.

Contact

Silke Zimmermann
phone +49 · 30 · 259 20 · 250
fax +49 · 30 · 259 20 · 399